Independent Spirits drives commercial growth for food and beverage brands.
My focus is on sales, route to market, brand and product.
Who I work with and how
Founders & commercial teams
Working with founders and commercial teams in food and beverage looking to grow their business.
Experience includes more than 30 years in food and beverage, with roles at Unilever and as Global Marketing Director at De Kuyper Royal Distillers.
Sales & Distribution
Defining the right category context, sales channels and route to market.
Experience includes growing brands across on-trade and off-trade, while keeping one clear and consistent brand.
Market Entry
Choosing the right markets, entry model and route to market.
My experience includes launching and growing brands across European and international markets.
Sales and Brand Building
Sales and brand building go hand in hand.
My experience includes growing brands and portfolios across multiple international markets.
Commercial Strategy
Turning brand strategy into commercial growth.
My experience includes scaling brand portfolios and leading commercial strategy as Global Marketing Director at De Kuyper Royal Distillers.
Brand & Product Development
Building distinctive food and beverage brands with clear assets and strong mental availability.
My experience includes brand building and product development at Unilever, and leading global brand portfolios at De Kuyper Royal Distillers.
Commercial conversion comes first
Turning brands, products and ideas into sales and growth.
That requires clear commercial leadership, strategic focus and strong execution in the market.
Commercial strategy and execution come first. Brand development, relaunches and new product development follow when they help accelerate growth.
After more than 30 years in food and beverage, including roles at Unilever and as Global Marketing Director at De Kuyper Royal Distillers, the focus today is on interim and project-based work where experienced commercial leadership is needed.
Because a plan is not a strategy.