Driving growth for food & beverage brands
Commercial development for food & beverage brands
30+ years of experience in food and beverage, including roles at Unilever
and as Global Marketing Director at De Kuyper Royal Distillers.
I enjoy building brands and bringing products successfully to market.
I have spent more than 30 years in the food and beverage industry, working on brands, products and commercial growth. During that time I held roles at Unilever and later served as Global Marketing Director at De Kuyper Royal Distillers.
My approach is hands-on and practical. I work directly with founders, teams and brand owners to strengthen commercial performance, improve route to market and build brands that sell. Based in Rotterdam, I work with food and beverage businesses looking to grow in Europe and beyond.
I am also involved in developing brands such as Bébo Coffee Liqueur and Weiter Vodka.
Whether you are launching a new product or growing an existing brand, I bring practical experience in commercial growth, route to market and brand development.
How I work
I take ownership, help set direction, make practical decisions and execute where needed.
The focus is always on commercial progress: sales, route to market and building brands that sell.